The challenge was to deliver a cohesive, premium set of email communications that:

• Captured the excitement of the Apple Watch launch
• Maintained strict alignment with Apple’s brand and design systems
• Worked seamlessly across devices and global markets
• Equipped retail partners with assets that would keep their communications consistent with Apple’s standards

The goal was to ensure that every customer — whether opening an Apple email or a partner communication — experienced a unified, on-brand message.

To meet these goals, I:

• Led a Team: Directed two Senior Designers to concept, iterate, and refine layouts for announcement and welcome emails.
• Partnered Cross-Functionally: Worked closely with graphic production, copy, and dev teams to align design with technical requirements and copy tone.
• Ensured Brand Consistency: Collaborated with the design systems team to uphold Apple’s visual standards and accessibility guidelines.
• Coordinated Retail Rollouts: Developed email design templates and coordinated with retail partnership teams to ensure their communications matched Apple’s brand aesthetic.
• Validated Quality: Participated in production tests, reviewing responsive builds and ensuring every element rendered flawlessly prior to launch.

q1RTG5QThe result was a high-performing, globally consistent campaign that introduced the new Apple Watch lineup with clarity and excitement. The emails delivered a seamless end-to-end experience — from announcement to post-purchase welcome — and reinforced Apple’s reputation for design excellence and attention to detail. Retail partners were equipped with approved, on-brand assets, creating a cohesive experience for customers across all touchpoints.