The client faced significant challenges in establishing a foothold in the competitive AI market, particularly in areas where they had no previous experience, like the Defense & Intelligence sector. Their existing website lacked the targeted messaging and visual appeal necessary to attract and retain enterprise-level clients. Additionally, the company needed to increase its media presence and establish partnerships to bolster its reputation and authority in the field of Emotion AI Technology.

To address these challenges, we embarked on a strategic redesign of the client's website, focusing on both visual and verbal brand identity. The design process included:

1. Keyword Research: Conducted in-depth keyword research to identify the most relevant and high-impact terms to drive traffic and improve search engine rankings. This research informed the overall content strategy and was instrumental in crafting the copy for various pages.
2. Targeted Landing Pages: Developed use-case-specific landing pages to directly address the needs of different market segments.
3. Copywriting Oversight: Managed and provided oversight to the copywriter to ensure that the messaging was aligned with the company's goals. Collaborated closely to determine the key messages and micro-copy for the landing pages.
4. A/B Testing: Implemented A/B testing for different versions of the landing pages to determine the most effective messaging and design elements. This iterative process helped refine the user experience and improve conversion rates.
5. Visual Design: Created a cohesive and modern visual design to enhance user experience and engagement.
6. Responsive Design: Ensured that the website design was responsive and optimized for both mobile and desktop devices to reach a broader audience.

‍

The redesigned website significantly boosted the client’s market presence and credibility. The targeted landing pages successfully drove traffic from specific sectors, including Call Centers and Defense & Intelligence, opening new avenues for business and collaboration. The project not only met but exceeded the client's objectives, positioning them as a formidable player in the enterprise AI market.
Since the redesign, the company has:

• Increased calls and form submissions from each targeted landing page by over 50%, driving more direct inquiries and potential leads.
• Improved SEO rankings for each targeted landing page, resulting in higher visibility and organic traffic from search engines.
• Earned nearly over 20 media mentions, enhancing its visibility in the tech industry.
• Formed partnerships and research opportunities with leading firms like Gartner.
• Achieved recognition as a leader in Emotion AI Technology.