About Eden

Hi, I'm Vanilla. UI/UX Designer based in California.

If you wanna stand out, gotta be outstanding

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About Eden

Eden Weinberg is a graduate from Boston University's College of Communication with a dual degree in Advertising and Graphic Design. As Senior Art Director at Bell + Ivy, Eden is responsible for managing and developing the digital and creative assets for the company’s clients, as well as managing a team of designers, providing creative direction and strategy for client campaigns. 

Eden has experience as an art director and working as a graphic designer at digital marketing agencies including RankLab and Acres. She sits on the Board of Advisors for Santa Monica College’s Computer Information Systems Board and their Business Board of Advisors. She has also given presentations to the Graphic Design Portfolio class and Career Service Center at Santa Monica College, as well as at Boston University’s LA program ‘Business of Hollywood’ class and Northeastern’s Entrepreneur Club. She has co-hosted personal brand workshops in Milan and Rome with The Go To Market Company, moderated panels at SXSW and speaks as a featured guest regularly on webinars. 

In 2020, Eden launched Pivot Project with her colleagues, a platform using content and social media to crowdsource problems and connect them with problem solvers and solutions. She is also a co-founder and board member of WonderKey Collective, a 501(c)(3) non-profit organization that exists to narrow the digital divide by providing software, digital resources, and essentials for foster, emancipated, and homeless youth across the country. 

In her spare time, Eden finds creative inspiration through travel and discovering new galleries, museums, and cuisines.


design Programs

  • Adobe Creative Suite
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Bridge

Web Development Software

  • Webflow
  • WordPress
  • Squarespace
  • Shopify
  • Wix
  • HTML, CSS, + JavaScript

Prototyping Tools

  • Figma
  • Sketch
  • Adobe XD
  • InVision

What i do



Senior Art Director

Bell + Ivy, Los Angeles, CA

Brand Identity + Asset Development
Lead strategic design direction and execution for Bell + Ivy brand and all agency clients, providing creative solutions to support and enable clients and agency to achieve their goals.
Collaborate closely with strategy, account management, and media efforts on client by client basis, as well as for Bell + Ivy brand.
Execute on new creative client campaign initiatives and update assets as needed in ongoing client campaigns and for Bell + Ivy brand.Manage timelines, execution and presentation of client deliverables, translating client feedback to external resources throughout creative process when necessary.
Conceptualize brand identities and developed unique accompanying design assets for clients and Bell + Ivy brand.
Develop innovative marketing campaigns based on key objectives.
Direct marketing projects through conceptual planning, schedule management, design direction + guidance and final implementation.

Design Department Management + Leadership
Determine whether internal or external creative resources are best suited for each project using capacity forecasting and project management tools, hiring experienced contractors to complete projects on time and within budget requirements when deemed necessary.

Establish quality standards, priorities, workflows, frameworks, systems, timelines, best practices and recommendations, informed by industry expertise, for creative tools to increase team effectiveness and efficiency.


Creative Design Manager

Bell + Ivy, Los Angeles, CA

Asset Development + Creative Strategy
Developed compelling creative content, including, but not limited to print + digital advertising, email marketing design, internal and external communications, digital and social advertising, web design, and other creative executions as it relates to brand and style guidelines for clients and Bell + Ivy agency.
Executed on print and digital marketing collateral for agency's clientsManaged interns and supporting contracted talent as needed, providing creative direction and strategy for all client deliverables produced by external resources.
Designed and produced innovative marketing strategies for client campaign initiatives and on behalf of agency.
Developed new, unique and innovative ideas for how to best promote and distribute marketing materials, media + events coverage, and content initiatives for clients and on behalf of the agency.
Established & maintained systems for database storage and organization.