About Eden
Hi, I'm Vanilla. UI/UX Designer based in California.
If you wanna stand out, gotta be outstanding
About Eden
Creative lead and Senior Art Director specializing in developing and evolving brand identities, leading campaign execution, and crafting visual experiences across CPG, food & beverage, retail, and tech. Working with global brands including Apple, Neutrogena, Dove, and Walmart, as well as emerging startups, translating strategic brand objectives into impactful and scalable design systems that elevate brand presence and drive measurable results.
Excelling in leadership of multidisciplinary teams, fostering collaboration, and ensuring the delivery of consistent, high-quality work that inspires and performs across platforms.
Recognized for a meticulous approach and strong storytelling lens, combining creative vision with executional rigor to deliver creative solutions that resonate with audiences and uphold brand narratives.
Skills
design Programs
- Adobe Creative Suite
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Bridge
Web Development Software
- Webflow
- WordPress
- Squarespace
- Shopify
- Wix
- HTML, CSS, + JavaScript
Prototyping Tools
- Figma
- Sketch
- Adobe XD
- InVision
What i do
experience
2021-Now
Senior Art Director
Brand Identity + Asset Development
Lead strategic design direction and execution for Bell + Ivy brand and all agency clients, providing creative solutions to support and enable clients and agency to achieve their goals.
Collaborate closely with strategy, account management, and media efforts on client by client basis, as well as for Bell + Ivy brand.
Execute on new creative client campaign initiatives and update assets as needed in ongoing client campaigns and for Bell + Ivy brand.Manage timelines, execution and presentation of client deliverables, translating client feedback to external resources throughout creative process when necessary.
Conceptualize brand identities and developed unique accompanying design assets for clients and Bell + Ivy brand.
Develop innovative marketing campaigns based on key objectives.
Direct marketing projects through conceptual planning, schedule management, design direction + guidance and final implementation.
Design Department Management + Leadership
Determine whether internal or external creative resources are best suited for each project using capacity forecasting and project management tools, hiring experienced contractors to complete projects on time and within budget requirements when deemed necessary.
Establish quality standards, priorities, workflows, frameworks, systems, timelines, best practices and recommendations, informed by industry expertise, for creative tools to increase team effectiveness and efficiency.
2017-2021
Creative Design Manager
Asset Development + Creative Strategy
Developed compelling creative content, including, but not limited to print + digital advertising, email marketing design, internal and external communications, digital and social advertising, web design, and other creative executions as it relates to brand and style guidelines for clients and Bell + Ivy agency.
Executed on print and digital marketing collateral for agency's clientsManaged interns and supporting contracted talent as needed, providing creative direction and strategy for all client deliverables produced by external resources.
Designed and produced innovative marketing strategies for client campaign initiatives and on behalf of agency.
Developed new, unique and innovative ideas for how to best promote and distribute marketing materials, media + events coverage, and content initiatives for clients and on behalf of the agency.
Established & maintained systems for database storage and organization.
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