The client has significant background in the behavioral healthcare space but has never built a business in the new market (Atlanta) they are expanding in. How do we enter the new market landscape and differentiate ourselves from the competition.

Hold an elicitation session with executive team members to align on goals and priorities before defining the brand identity and designing the brand guidelines.

Build a Brand Book that considers the challenges of differentiation and incorporation into the competitive landscape of the behavioral healthcare space on a national and local level. Incorporating those considerations in the approach to defining the brand's messaging and visual identity.

Design and build a completely new website that incorporates and highlights the differentials from the competitors that also sets the brand up for scalability to other markets/locations/expanded service offerings. 

Build a library of graphic and image assets to incorporate into all future branding and marketing collateral for the client/brand. 

Brand Identity

Established visual identity including style guide, color palette, typography, logo design and supporting design elements.

‍Brand Book 

Established the visual and verbal identity of the brand and incorporated additional ancillary visual assets to develop a Brand Book for the client. 

‍Website

Built and designed a website using the established Brand Identity that was optimized for the content hosting we integrated into this campaign for link building etc. 

Incorporated a level of accessibility into the design that can span across verticals that they may wind up moving towards in the future as they scale the business.

Established designs that illustrate the benefits of working with this brand vs. competitors that customers can associate with.